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What Happened to Jade East Cologne? 1964 Swank vs. Modern Formulation

First launched in 1964 by Swank, Jade East cologne became a mid-century staple — a confident blend of citrus, spice, and warm woods that defined a generation. But over the decades, the formula changed hands, from the original Swank bottles to Songo and later Regency Cosmetics. In this guide, we explore what really happened to Jade East, how the vintage compares to the modern reformulation, and why collectors still chase the original.

 

The Rebirth Of Plastic Purses
The History Of Early Plastics I have been a collector of Lucite and Bakelite purses for some years now.  What exactly is Lucite?  Bakelite?   Bakelite is the trade name used for one of the first plastics made from synthetic...
Can Women Have It All? 1980's Enjoli Perfume By Revlon
   Enjoli 8 Hour Perfume: W-O-M-A-N   In 1978 Charles of the Ritz better known today as Revlon created the balanced floral 8 hour perfume Enjoli as a tribute to the emerging superwoman.  It was a time in which the...
The $4,200 Bottle of Perfume
The $4,200 Bottle of Perfume Chanel No. 5. The perfume that’s considered the world’s most iconic by many a fragrance fan. But if you’re still shopping for Mother’s Day, why settle for just any bottle of the “now and forever”...
Fragrance Reformulation: The End Of the Greats
Many perfume lovers seek out vintage fragrances because too often their favorite scent has been reformulated.  Sadly the reformulated version will pale in comparison to the original.   The big question is:  Why do the perfume houses reformulate popular fragrances?  ...