First launched in 1964 by Swank, Jade East cologne became a mid-century staple — a confident blend of citrus, spice, and warm woods that defined a generation. But over the decades, the formula changed hands, from the original Swank bottles to Songo and later Regency Cosmetics. In this guide, we explore what really happened to Jade East, how the vintage compares to the modern reformulation, and why collectors still chase the original.